A New China

A New China

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Originally published in 1999, A New China has become a standard textbook for intermediate Chinese language learning. This completely revised edition reflects China's dramatic developments in the last decade and consolidates the previous two-volume set into one volume for easy student use. Written from the perspective of a foreign student who has just arrived in China, the textbook provides the most up-to-date lessons and learning materials about the changing face of China. The first half of the book follows the life of an exchange student experiencing Beijing for the first time. Chinese language students are guided step-by-step through the stages of arriving at the airport, going through customs, and adjusting to Chinese university dormitories. The revised edition includes new lessons on daily life, such as doing laundry and getting a haircut, as well as visiting the zoo, night markets, and the Great Wall. Later lessons discuss recent social and political issues in China, including divorce, Beijing traffic, and the college entrance examination. A New China provides detailed grammar explanations, extensive vocabulary lists, and homework exercises. Single-volume, user-friendly format New lessons and vocabulary reflecting daily living in China Includes China's recent social and political issues Detailed grammar explanations, vocabulary lists, and homework exercises Uses both traditional and simplified characters

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Genre : Foreign Language Study
Author by : Chih-p'ing Chou
Publisher : Princeton University Press
Release : 2011-08-22
File : 528 Pages
ISBN : 9781400840144


Brand New China

Brand New China

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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

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Genre : Business & Economics
Author by : Jing Wang
Publisher : Harvard University Press
Release : 2010-04-10
File : 432 Pages
ISBN : 9780674268234


Reading Into A New China

Reading Into A New China

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Genre :
Author by : DUANDUAN. LI
Publisher :
Release : 2016-09-01
File : Pages
ISBN : 1622911253


Barbarian Lost

Barbarian Lost

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To this day, China remains an enigma. Ancient, complex and fast moving, it defies easy understanding. Ever since he was a boy, Alexandre Trudeau has been fascinated by this great county. Recounting his experiences in the China of recent years, Trudeau visits artists and migrant workers, townspeople and rural farmers. Often accompanied by a young Chinese journalist, Vivien, he explores realities caught in time between the China of our memories and the thrust of progress. The China he seeks out lurks in hints and shadows. It flickers dimly amidst all the glare and noise. The people he encounters along the way give up but small secrets yet each revelation comes as a surprise that jolts us from our preconceived ideas and forces us to challenge our most secure notions. Barbarian Lost, Trudeau’s first book, is an insightful and witty account of the dynamic changes going on right now in China, as well as a look back into the deeper history of this highly codified society. On the ground with the women and men who make China tick., Trudeau shines new light on the country as only a traveller with his storytelling abilities could.

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Genre : Biography & Autobiography
Author by : Alexandre Trudeau
Publisher : HarperCollins
Release : 2016-09-13
File : 304 Pages
ISBN : 9781443441421


A New China

A New China

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China has experienced rapid changes in the past two decades. A New China, written from the perspective of a foreign student who has just arrived in China, has been designed to provide up-to-date material on the changing face of China. The text compares contemporary China with its pre-reform era and emphasizes improvements in Chinese society. As in previous textbooks, A New China aims to provide a solid foundation in grammar and pronunciation rather than teach vocabulary geared toward specific usage. As a new feature, the textbook includes vocabulary words on the same page as the lesson text, making comprehension of new reading passages easier for students. A New China is appropriate for intermediate-level students and includes both traditional and simplified characters.

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Genre : Foreign Language Study
Author by : Chih-p'ing Chou
Publisher : Princeton University Press
Release : 1999
File : 576 Pages
ISBN : 0691010455


Out Of Mao S Shadow

Out Of Mao S Shadow

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An inside analysis of modern cultural and political upheavals in China by a fluent Beijing correspondent describes the power struggles currently taking place between the party elite and supporters of democracy, the outcome of which the author predicts will significantly affect China's rise to a world super-power. 125,000 first printing.

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Genre : History
Author by : Philip P. Pan
Publisher : Simon and Schuster
Release : 2008
File : 349 Pages
ISBN : 9781416537052


I See A New China

I See A New China

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This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

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Genre :
Author by : George Aylwin Hogg
Publisher : Hassell Street Press
Release : 2021-09-09
File : 172 Pages
ISBN : 1014139481


New Media For A New China

New Media For A New China

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'New Media for a New China' is an introduction to the state of the mass media in the People's Republic of China. This awakening giant is going through tremendous social, economic and political changes. This book analyses and delineates the diverse roles and interactions that China's media play within the Chinese juggernaut.

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Genre : Language Arts & Disciplines
Author by : James F. Scotton
Publisher : John Wiley & Sons
Release : 2010-03-08
File : 244 Pages
ISBN : 9781405187961


Wish Lanterns

Wish Lanterns

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“One of the best [books] I’ve read about the individuals who make up a country that is all too often regarded as a monolith.” —Jonathan Fenby, Financial Times If China will rule the world one day, who will rule China? There are more than 320 million Chinese between the ages of sixteen and thirty. Children of the one-child policy, born after Mao, with no memory of the Tiananmen Square massacre, they are the first net native generation to come of age in a market-driven, more international China. Their experiences and aspirations were formed in a radically different country from the one that shaped their elders, and their lives will decide the future of their nation and its place in the world. Wish Lanterns offers a deep dive into the life stories of six young Chinese. Dahai is a military child, netizen, and self-styled loser. Xiaoxiao is a hipster from the freezing north. “Fred,” born on the tropical southern island of Hainan, is the daughter of a Party official, while Lucifer is a would-be international rock star. Snail is a country boy and Internet gaming addict, and Mia is a fashionista rebel from far west Xinjiang. Following them as they grow up, go to college, find work and love, all the while navigating the pressure of their parents and society, Wish Lanterns paints a vivid portrait of Chinese youth culture and of a millennial generation whose struggles and dreams reflect the larger issues confronting China today.

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Genre : History
Author by : Alec Ash
Publisher : Simon and Schuster
Release : 2017-03-07
File : 336 Pages
ISBN : 9781628727654


Owning The Olympics

Owning The Olympics

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"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

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Genre : History
Author by : Monroe Price
Publisher : University of Michigan Press
Release : 2009-12-10
File : 424 Pages
ISBN : 9780472024506